Episode 89 Transcript – Cutting marketing during recession

You’re live here with Jessi Johnson. I’m down here with Glen from AM730. Say hello. [Hey!] My quick blurp for today is, I’m actually doing a bit of recording for my daily radio spots which is here on AM730, All traffic, all the time. [Thanks for the plug.] My main topic here, let’s get up-close and comfortable, is during a recession a lot of companies, businesses and individuals cut marketing and advertising. I personally doubled my marketing and you can see where it’s gotten me whereas my competition has done quite the opposite. I’m not complaining to be honest with you. I’ve been very happy working with AM730. It’s been about a month. [Yeah. A month and a bit.] I know they do lots of very reasonably priced advertising. One of the big things about AM730 is the clientele that listens on the radio, they listen very closely because they want to hear about the traffic. Whenever your ad is going to be played they’re going to hear it and it’s very reasonable pricing. Did you want to give us a quick blurp about AM730 if I haven’t said enough already? [AM730 delivers to a vast audience mostly from the Valley. It's the commuters, the homeowners, it's the owners, managers and professionals who five minutes a day to them is a huge deal for themselves making money. We're just a utility station that helps the average commuter everyday.] For all the entrepreneurs, business owners out there, anyone who would want to contact you to get some quotes on advertising, how do they do that? [They can email me directly at geisler@am730traffic.com or phone me as well. My direct line is 604-331-2862.] Awesome. It was a pleasure working with you. [Thanks again.] You’re welcome. You can reach me at www.firsthomeinfo.ca or www.jessijohnson.ca. Have a good day. Bye.