Episode 148 Transcript – Creating a Database for Realtors

Hello.  Own Your Life here with Jessi Johnson.  Today, I’m going to be discussing how to build a database specifically in the event you are a realtor.  This database would be used for newsletters, updating people of your listings, marketing, etc.  First off, we’re going to talk about own houses.  Open houses are something you’re going to be doing a lot when you are a realtor.  I recommend for people to have a sign-in sheet, which can be considered for security purposes, you are protecting the personal belongings of the homeowners; you want to track everyone that comes through.  At the same time, it allows you to keep people updated that come to the open house with price fluctuations relevant to that property or to send them listings of other properties in the area around the same price range.  Essentially, you want to do whatever works best for you to collect their name, email address, and a phone number so you can do follow-up calls, as well.

Every time someone emails you, take their name and information and add it to your database.  Some people may argue that it’s not the best idea, however, I get deal from it far more than I would upset individuals.  Every time you host a seminar or a trade show, collect that database.  Go out of your way to host seminars and to go to trade shows to get database; I do it all the time.  Create a list of all your friends, family, colleagues, neighbors, your Facebook friends, whomever you can get your hands on for an email address and name, and continue to add to online database for email campaigning.